Who's on Facebook? What about Threads? TikTok? Who needs help getting there? Why do we care so much?
Many authors are terrible at social media. Following their accounts is like signing up for the Home Shopping Network in print, a few words at a time: buy my book, blah, blah, blah. It's obnoxious, and it doesn't work. It doesn't sell books.
Social media is... well... social. It's a place for making friends, learning about others, and lending a hand when possible.