Almost every author we encounter claims to dislike marketing — yet most of us spend far more time on it than is necessary. And unfortunately, the fault lies with each one of us who is not already taking advantage of the free marketing assistance at our fingertips.
I’ll make this short and sweet. Over the past few weeks, we have been soliciting the writing community for authors who’d like to gain greater exposure by way of guest blog posts, online interviews, podcasts, and a variety of other featured content. That means there have been email exchanges, texts, direct messages, and… yes, more emails.
How would something as simple as exchanging emails with other writers get me on (another) rant? Hey, have we met? By now, you should be used to me — it’s the simple things that get me going. While I certainly don't claim this tool is the be-all and end-all of book marketing, it's another important addition to your author tool kit.