had customers who wanted to buy a book from me and I didn’t have one!
Here’s what happened. After earning the top title in my direct sales company’s compensation plan I was asked to speak at events all over the United States. I wasn’t earning very much speaking at events, and it was taking time away from both my business and my family. I wondered whether I could earn money speaking, so I joined the National Speakers' Association (NSA). There I earned professional status by doing 25 paid speeches within a year. As part of my membership, I was able to network with other speakers and attend local meetings.
From the Back of the Room
It was there that I found out that speakers earn much of their income from “back of room” sales: books they have authored or co-authored. So, I decided to write a book. That first book ended up selling about 4,000 copies over the next several years. Because I self-published the book, I earned enough on each sale that I achieved my end goal. Speaking became profitable for my business.
Figuring out what your end goal and working toward that fuels the motivation to continue. Whenever I was stuck during the writing and publishing process, I focused on my goal of making speaking profitable.
All the books I have authored have been instructional in nature, so it has been vital that I put myself in the reader’s shoes. I imagine the same thinking would work for fiction as well. The reader is our customer and for them to “get it” is the goal of our writing. Whenever I got stuck, I imagined the reader. I took my motivation from her. I saw her taking the ideas, working them and being successful. I imagined that examples in my book helped the reader take their business to a higher level.
Knowing that my book might help another direct seller earn more money made it easier to keep going. Someone could more easily feed their family or pay their mortgage or send their children to a better school. It is likely that what you write, whether non-fiction or fiction, will make someone’s life better. If you are a fiction writer, you help the reader escape or bring them joy or provide a thrill. Your contribution makes a difference. “I have a book inside me and it’s not right to keep it there,” I would say to myself. I believe that taking full responsibility for our lives means using all of our gifts -- including writing.
I find that I can be a better writer when I seek out things that inspire me. Listening to music is one of my motivation go-to's. I have a long playlist downloaded on my phone that I can tap in to. My current musical obsession is the soundtrack to the movie “The Greatest Showman.” I like to start my day listening to it in the shower and singing along.