Do You Care About Getting Your Stuff Read?
re-post in support of good people, products, or ideas but, when it comes to your own work? You’re frequently committing professional malpractice.
And, to make sure you don’t miss it, I’m going to break one of the cardinal rules of online communication. I’m going to (virtually) shout at you. Ready?
When someone offers you an opportunity for increased exposure? RESPOND, DAMMIT!
What forms of increased exposure, you ask?
You’re offered an interview? RESPOND.
Someone asks for your author photo? RESPOND.
A reviewer has requested a copy of your book? RESPOND.
A Twitter chat leader invites you to co-host and needs a bio for the promos? RESPOND.
And what do you do when one of your contacts asks for a high-resolution copy of your book cover? Let’s hear it from the tenors, now: RESPOND.
And, for the hundreds of other opportunities that might come your way? Let’s hear it in unison, loudly, for the people in the back… RESPOND, DAMMIT!!!
And Here's a 'Respond Dammit' Don't
And here’s what you shouldn’t do: DO NOT WAIT.
Believe me, I am well-aware of how busy a solo practitioner (aka indie author) can get. And, I promise you that I’ve dropped the ball on more occasions than I can count. That’s probably why I get so agitated about it: I hate to waste a good mistake.
What no longer works is an e-mail auto-responder — or slotting these things for “later, when I have time.” You’re not going to have more time later — and email is not where many of the requests will come from. (It is, however, useful for longer communications, such as the Q&A for an online interview, but more about that in another post.)
But... HOW to Give a Fast Response?